Ashby vs Gem vs Hiroo: Which Recruitment Platform Fits Your Hiring Needs

Dilara Unal
October 3, 2025
3 minutes read

Recruitment software has evolved rapidly over the past few years. Today’s HR teams expect more than a simple applicant tracker or outreach tool -they need platforms that combine ATS, CRM, analytics, and AI into one powerful solution.

Two popular names in this space are Ashby and Gem, both widely used by startups and tech companies. But a new contender, Hiroo, is redefining how companies manage hiring by blending the strengths of ATS, CRM, assessments, and AI-driven automation.

Ashby: The Analytics-Driven ATS

Ashby has gained traction as an all-in-one ATS and analytics platform for high-growth companies.

Strengths:

  • Applicant Tracking System with clean workflows
  • Advanced recruiting analytics and reporting
  • Designed with startups and scaleups in mind
  • Interview scheduling and structured hiring features

Limitations:

  • Less focus on talent CRM and sourcing outreach
  • No built-in assessments (external tools needed)

AI capabilities are still limited compared to newer platforms

Gem: The Talent CRM Powerhouse

Gem positions itself as a recruitment CRM and sourcing automation tool. It’s often used alongside an ATS to manage pipelines and candidate outreach.

Strengths:

  • Strong sourcing automation and email sequencing
  • Candidate pipeline visibility for long-term hiring
  • Great for talent engagement campaigns

Limitations:

  • Not a full ATS → usually requires integration with another platform
  • Limited analytics and reporting compared to Ashby
  • Assessments and AI scoring are not built in

Hiroo: The Complete Recruitment Platform

While Ashby focuses on analytics and Gem on CRM, Hiroo combines both worlds—and more.

Strengths that make Hiroo stand out:

  • ATS + CRM in one platform: track applicants and manage passive talent pipelines.
  • AI Candidate Scoring: instantly identify the best-fit candidates.
  • Integrated Assessments: English tests, personality inventories, and aptitude tests are fully embedded.
  • Recruitment Automation: job description creation, interview scheduling, and candidate communication.

Advanced Analytics Dashboards: measure time-to-hire, quality of hire, and recruiter performance.

‍Unlike Ashby or Gem, Hiroo eliminates the need for multiple disconnected tools—offering a unified recruitment experience.

Conclusion

  • Ashby is great if your top priority is advanced analytics and structured ATS features.
  • Gem is a strong choice if you need sourcing automation and a recruitment CRM.
  • But if you want ATS + CRM + AI + Assessments all in one, Hiroo is the smarter choice.

In 2025, recruitment teams need more than partial solutions. Hiroo delivers a complete, AI-powered hiring platform built for speed, intelligence, and candidate experience.